OPTIMIZE YOUR PROFILE SO MORE PEOPLE WILL FIND IT, READ IT, AND BOOK A SESSION WITH YOU
Tip #1: Identify the issues you focus on in your practice.
After location, this is the number one way that clients start their search for a practitioner that’s right for them. Studies have shown the top psycho-emotional issues searched when looking for a therapist. There are also commonly searched physical issues that people seek relief from. If you don’t specialize or have a particular interest in these issues, don’t worry about it. These are here to give you the idea that if your work focuses on a particular issue or issues, you should say so in your profile. The drop down list on our profile form has lots issues to choose from and you can add to the list if we missed anything.
TOP PSYCHO-SOCIAL ISSUES SEARCHED
2. Relationship Issues
3. Depression 4. Child or Adolescent Issues
6. LGBTQ issues
7. Personal Growth/Self Esteem
8. Gender Identity
9. Family Conflict
10. Loss or Grief
COMMON PHYSICAL ISSUES SEARCHED
1. Low Back Pain
3. Blood Pressure
5. Multiple Sclerosis
Tip #2: Identify the techniques you apply.
Maybe you are a licensed therapist, or maybe you are applying yoga therapeutically, but you’re not a licensed therapist yet. It is worth knowing that in the world of therapy, there is a thing called “treatment orientations” meaning the techniques that therapists employ in their practice. If you’re a licensed therapist and yoga therapist, you’re already aware of the orientations in your toolbox, so this is nothing new. If you’re a yoga therapist, you don’t “treat” clients, but some of these techniques may come into play in your practice, and it’s worth considering which ones you want to highlight for potential clients. After all, if someone is looking for a yoga therapists, they most likely have explored other forms of therapy and are familiar with these techniques. And you may have multiple certifications too. So we’ve included a drop down menu including some techniques you may apply as well as the option to add others. Studies have shown the following techniques are most search by folks seeking therapy. Maybe some of these apply to your practice.
TOP SIX TECHNIQUES
1. Cognitive Behavioral Treatment (CBT)
2. Eye movement desensitization and reprocessing (EMDR)
3. Mindfulness Based
4. Somatic Therapy (Body Centered)
5. Dialectical Behavior Therapy (DBT)
6. Emotionally Focused Therapy (EFT)
Tip #3: Write a Compelling Paragraph About Your Ideal Client.
Ideally when people search for the issues they need help with, your profile will pop up and they will click on it. Then when people read your profile, they will be able to quickly tell what kind of client you love to work with. And they will see themselves in your practice. This will happen if you have accurately identified and spoken directly to your ideal client. This is what choosing a niche is all about.
To identify your niche, you have to identify your ideal client. If you’re new to this process, we recommend that you listen to this Amy Porterfield Podcast.
Then to begin, do something to get embodied. Maybe that’s dancing, yoga, running with your dog, or riding a bike. Once you feel connected to your higher self, tap into your inner wisdom, and connect to your ideal client. Listen to them. Get to know them intimately. And write a narrative about who they are in great detail. This is someone you know and someone you LOVE to work with. Maybe it’s someone you have worked with. Use your imagination, but be real. Who is this person? What is their history? What’s happening in their life now? What do they do for work? What is home like for them? What are their hobbies, favorite TV show or book genre, etc.? If you offer several different services, consider writing a narrative description of your ideal client for each type of service you offer. Once you’ve done this, you can easily go back into your profile and write a concise and compelling paragraph “About My Clients.”
Tip #5: 3 Very Important Things You Need To Tell Your Ideal Client.
1) A Brief Introduction About You
To help your ideal client really feel connected to you, all you need to do is speak directly to their experience. A helpful structure looks like this:
I help [describe your ideal client] feel [identify the relief or the new healthy behavior you hope they experience].
“I help people transition from a fear-based career path to work that they love.” “Are you conflicted about leaving a lucrative career for something less prestigious that you love? I trust that you are on the right path and I am here to support you.”
“I help single parents find balance and create structure for their children.” “Are you a single parent? You must be exhausted. I can help you feel a lot less stressed.”
2) Your Background and Approach
Here is where you expand on your introduction with more about you and your practice. While you are sharing about yourself, your focus stays on your client so they see themselves in your profile. So
Elaborate on your credentials, experience, practice focus, techniques, etc.
Tell people why you do what you do.
Be specific about what you are going to do.
And connect what you say about yourself to a client benefit so that they feel understood and hopeful about choosing to work with you.
3) What to Expect in a Session With You
If people have never had a yoga therapy session, or any type of session involving yogic principles, they may not have any idea what to expect, no idea how to dress, and basically feel totally unprepared. It may even cause them to not book a session. Here is where you put them at ease. Be clear about your space, what the session might involve, and give them some assurance that they will be prepared for whatever might happen.